In this blog I introduce how digital marketing first made it's first strong appearance in the marketing universe and how digital marketing is being implemented in this generation
Digital Marketing’s getting smarter
Personalisation vs Personal Information
Shoppable posts, a new form of shopping?
In this blog I look into a new form of shopping through social media, shoppable posts!
Changes that comes along with the introduction of 5G
In this week's blog I discuss the changes and advantages coming with the introduction of 5G technology.
Panda, Penguin and Hummingbird. Google’s search engine justice system.
In this week's blog, I discuss about the three algorithm that boosts the effectiveness of Google's search results and recommendations. Algorithms that reward high quality content and punishes sites that attempt to strictly appeal to search engines
How to be no.1 on Google’s organic search result and stay there
In this week's blog I discuss how Google gives their suggestions on consumer searches and how businesses may want to take advantage of this information
A Cashless society?
Imagine a world without any cash or plastic cards to use for payment. In this week's blog, I explore the near cashless society of China, and why people in China choose mobile payments over any other form of payments.
How the most powerful man uses social media.
In this blog I seek to see how "successful" Donald Trump's social media marketing technique is implemented to become on of the most influential people on social media.
They know your location
Is your location being tracked? It seems like all our locations are being tracked if we own a phone. Why are we being tracked by these apps on our phone? Well in this weeks topic I discuss how marketers can utilize your location data to their advantage
Voice Search: A Fad or Trend?
In this week's blog, I dive into the world of Voice search and command in an attempt to identify it as a trend or a fad. Will it stay in the tech world, or will something more convenient overtake it's hype?
McDonalds know us more than we know ourselves
I explore how McDonalds have embraced Predictive analytics, Big Data and Artificial Intelligence in order to improve their customer service.
Andy's Digital Perspective 